Relationships are key to nearly all things in this world but with multi level marketing they are an absolute must.
In a way, you could say that every new relationship is merely extending your ‘warm market’, and as MLM business owners, we all know that it is much easier to prospect to those within the warmer area.
Time spent just being yourself, and building relationships around your own interests, both personal and professional, will reap much greater rewards for you in the long run.
The internet, especially social media platforms, has made meeting new people from all corners of the globe a common thing nowadays. The key word in the previous sentence is ‘meeting’, I didn’t say ‘selling to’ because both offline and online, people first and foremost are seeking to meet new people, form new relationships and acquire new knowledge.
Although I recommend this approach for everyone, it is extremely beneficial to those who are new to the multi level marketing business and at the moment are not 100% confident in approaching people whom either they barely know or they don’t know at all.
Therefore, you should join communities and groups, both online and offline which interest you. Of course, most will be related to your business, but they don’t all have to be. Spend time meeting and getting to know new people. Find out how you can help them; contribute your ideas, thoughts and experiences to the groups and communities you join, don’t just talk about what you are selling, people don’t want to hear that 24/7. People want information and then they can make an educated decision on which course of action to take.
You could look upon this as a form of pre-relationship marketing. You are not focused on the sale, you are focused on helping, assisting and problem solving and to do this you need to form some kind of relationship. You are building your reputation up as a friendly, helpful, trustworthy and knowledgeable person. And later, those who are interested in either your products or business opportunity will have the faith and confidence to deal with you.
People are curious creatures, and when you join a community and start providing high quality information on the subject or topic you are discussing, the majority of these people will want to know exactly who are. I have done it many times, been involved in an online group discussion, usually via a social media platform, and someone has posted a few helpful comments. I then click on that users name/profile to learn a little more about the person. This human curiosity will lead people to you, rather than you having to approach them from the cold.
This method is not designed to replace what your uplines and MLM company are teaching you. Think of it as adding another string to the bow. It is merely another way to generate leads via forming good relations with new people.
Again, the underlying message in all of my posts thus far is to make yourself standout, be different from the crowd. This is a great way to do that because most multi level marketers are only focused on selling and recruiting. Yes, they do form relationships, but they are usually after a purchase has been made or a person has been recruited. Using this method, you are building the ‘relationship bridge’ first which will give you an added advantage later.
In some ways, it is similar to the tortoise and the hare. The moral being that you don’t need to go out at 100 mph banging on every door. You can take your time relationship building and you will catch up (and probably overtake) the Mr Hare in your company before the end of the race.
That’s all for this edition. I would just like to take this opportunity to wish you all a happy new year and a successful 2015.